Princess Martha Louise of Norway

Case Study N0. 2

Byron Russell LLC was contacted to host Her Highness Princess Martha Louise of Norway’s visit to Utah.


Princess Martha Louise, the oldest child of His Majesty King Harald and Her Majesty Queen Sonja of Norway is a game changer, creating two startups, advocating closing the gender gap and inspiring women to seek entrepreneurial dreams.  Princess Martha Louise, an author, and renowned speaker worldwide was considering Utah as a destination for increasing trade between Utah and Norway and promoting education.


With a network including state, business and education leaders and innovators in art, BR LLC positioned Princess Martha Louise to make valuable connections on behalf of Norway with Utah’s best.  


Utah First Lady Jeanette Herbert and Abby Cox welcomed Princess Martha Louise for tea at the Utah Governor’s Mansion moments after her flight touched down at Salt Lake International Airport.  Princess Martha Louise with leaders in finance, healthcare, energy, philanthropy, tourism, education, film, Utah Legislature and other community stakeholders.  
Diane Stewart hosted an evening celebrating Women in Leadership at Modern West and The Foundry in SLC, with SLC Mayor Biskupski, Julie McAdams and Abby Cox leading an intimate conversation and discussion.  

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